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The research, measurement and evaluation consultancy
Our award-winning research, measurement and evaluation have made Sensu a valuable partner for organisations across the world.

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  • The Guardian Labs
  • Royal Society of Chemistry
  • World Economic Forum
  • Decathlon
  • Energy Saving Trust
What makes Sensu’s measurement, evaluation and business intelligence unique?

We work with marketing and PR professionals (both in-house and consultancies), senior leadership teams and specialists in HR, sales and risk management from a wide variety of organisations. From banks to NGOs, from small specialist consultancies to multinational businesses.

Our sector experience includes media companies, education, motor industry, transport and infrastructure, digital and telecoms, FMCG and retail, banking and financial services, property, utilities, charities and not-for-profits.

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We bring together a unique selection of research and measurement tools. Combining proprietary software with the best-in-class tools on the market. These are expertly blended by our consultants to find the answers you need.

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Our team then uses this data to provide insights that help you make better decisions and connect more effectively with your audiences. Our focus is on the ‘so what?’ How can we use data to help you best achieve your goals?

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Sensu helps answer questions. We shine a light on what your audiences are thinking, how they behave and how your organisation or issues are perceived.

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Whatever your needs, with Sensu your data comes to life. We bring you the insights needed to make smarter decisions and have greater impact and influence.

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What we do

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Research

We enrich your knowledge and understanding through brand research, customer research, competitor analysis and market insight, advising on the most effective ways to achieve your objectives.

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Campaign Evaluation

Our marketing and PR measurement and evaluation provides detailed insight into the impact of your campaigns and reveals how they are shaping perceptions, driving sales or changing behaviour.

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Tracking ROI

We are experts at the commercial attribution of PR and marketing. Showing the ROI of your marketing spend, helping to maximise budgets and guide future campaigns.

Our Approach to media intelligence and business outcomes
Access Market Leading Research

We are a true research consultancy. Our unique portfolio of research tools and resources can shine a light on any issue or audience. Including B2B market research, brand reputation monitoring or social media listening.

Designing Your Research

Whatever your challenge, we will build a research or measurement package to meet your needs. Whether that’s simple customer research, Net Promoter Score or in-depth reports that track brand reputation and online sentiment.

Understanding Digital

Our passion for unlocking digital data has put us at the heart of new techniques for understanding audience perceptions and behaviours. We are industry leaders in utilising Share of Search or Share of Content to provide you with fresh perspectives and understanding.

Using proprietary tools, the latest thinking and techniques, allows us to guide you on how to get the most out of these innovations.

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How Sensu Can Help You

We work with a wide variety of clients from many different sectors.

Marketing, PR and corporate communications

Showing the impact and value of campaigns, providing independent assessment of external agencies.

C-Suite and Senior Leadership Teams

Tracking corporate reputation and culture, measuring the profile and influence of leaders.

Risk management

Understanding emerging or potential reputation risks, advising on the impact of issues and incidents.

Sales

Delivering audience insights, competitor analysis or tracking impact on sales.

CSR, Charity, Not for Profit

Revealing stakeholder attitudes and emotion, levels of influence and changes in behaviour.

International

Looking at issues and audiences across multiple countries, unifying international reporting on customers or markets.

HR and Recruitment

Understanding your employer brand for key areas of recruitment.

Agency and Consultancy Owners

Providing you with the measurement and evaluation training, tools and reporting needed to develop evidence-led services for your clients.

Whatever your needs, we can deliver.

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Latest Posts

The latest research and insights from the blog.

Brand Research of Premier League

Brand Research: Supporter Data Shows FA Cup’s Global Reach

Global brand research shows how English football transcends borders, with an impressive following in countries across the world. When Chelsea and Liverpool take to the pitch for this year’s FA Cup final, they will be watched by a global audience of up to 500 million fans, demonstrating the international pulling power of top Premier League…

Impact on Business Reputation of War in Ukraine

Ukraine: Swift Business Response Boosts Reputation

Reputation Tracking Shows Uplift for McDonald’s, Mastercard and Coca-Cola The war in Ukraine sparked the largest state boycott by businesses and consumers since apartheid era South Africa. What made it even more remarkable was the speed of response within heavily globalised sectors and interwoven economies. Pressure on business leaders to react to public outrage, and…

Testimonials

Don’t just take our word for it!

“We have been working with Sensu since our brand refresh in 2019. The quarterly insight is invaluable to understand where our messages are getting cut through with our varied audiences, and in developing our external communications campaigns. It’s great to be able to use this insight to evolve our organisational messaging and focus, because we know what reinforces our brand for our audiences.”

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Brand and Communications Lead,
Royal Society of Chemistry

“Across companies, sectors and campaigns Sensu’s team has always been my immediate go to when wanting to understand what’s working and what isn’t.

Using cutting edge methods, a clear and concise approach to explaining it to clients and my teams, and impartial analysis they have helped me across projects hugely diverse in subject… read more

James-Longhurst

Co-founder, Stori

“We’ve worked with Sensu’s team for a number of years and their knowledge of measurement and evaluation is second to none.

We pride ourselves on our approach to reporting and evaluation for our clients, and Sensu work with us to provide an extra, independent level of analysis that highlights additional outcomes and impact from our work.”

Lee-Cullen

Director, No Brainer