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We work with marketing and PR professionals (both in-house and consultancies), senior leadership teams and specialists in HR, sales and risk management from a wide variety of organisations. From banks to NGOs, from small specialist consultancies to multinational businesses.
Our sector experience includes media companies, education, motor industry, transport and infrastructure, digital and telecoms, FMCG and retail, banking and financial services, property, utilities, charities and not-for-profits.
We bring together a unique selection of research and measurement tools. Combining proprietary software with the best-in-class tools on the market. These are expertly blended by our consultants to find the answers you need.
Our team then uses this data to provide insights that help you make better decisions and connect more effectively with your audiences. Our focus is on the ‘so what?’ How can we use data to help you best achieve your goals?
Sensu helps answer questions. We shine a light on what your audiences are thinking, how they behave and how your organisation or issues are perceived.
Whatever your needs, with Sensu your data comes to life. We bring you the insights needed to make smarter decisions and have greater impact and influence.
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What we do
We enrich your knowledge and understanding through brand research, customer research, competitor analysis and market insight, advising on the most effective ways to achieve your objectives.
Our marketing and PR measurement and evaluation provides detailed insight into the impact of your campaigns and reveals how they are shaping perceptions, driving sales or changing behaviour.
We are experts at the commercial attribution of PR and marketing. Showing the ROI of your marketing spend, helping to maximise budgets and guide future campaigns.
We are a true research consultancy. Our unique portfolio of research tools and resources can shine a light on any issue or audience. Including B2B market research, brand reputation monitoring or social media listening.
Whatever your challenge, we will build a research or measurement package to meet your needs. Whether that’s simple customer research, Net Promoter Score or in-depth reports that track brand reputation and online sentiment.
Our passion for unlocking digital data has put us at the heart of new techniques for understanding audience perceptions and behaviours. We are industry leaders in utilising Share of Search or Share of Content to provide you with fresh perspectives and understanding.
Using proprietary tools, the latest thinking and techniques, allows us to guide you on how to get the most out of these innovations.
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How Sensu Can Help You
We work with a wide variety of clients from many different sectors.
Marketing, PR and corporate communications
Showing the impact and value of campaigns, providing independent assessment of external agencies.
C-Suite and Senior Leadership Teams
Tracking corporate reputation and culture, measuring the profile and influence of leaders.
Understanding emerging or potential reputation risks, advising on the impact of issues and incidents.
Delivering audience insights, competitor analysis or tracking impact on sales.
CSR, Charity, Not for Profit
Revealing stakeholder attitudes and emotion, levels of influence and changes in behaviour.
Looking at issues and audiences across multiple countries, unifying international reporting on customers or markets.
HR and Recruitment
Understanding your employer brand for key areas of recruitment.
Agency and Consultancy Owners
Providing you with the measurement and evaluation training, tools and reporting needed to develop evidence-led services for your clients.
Whatever your needs, we can deliver.
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The latest research and insights from the blog.
50 Shades of Greenwashing Research Report: How to create effective ESG communications
Companies are increasingly being challenged for greenwashing. Accusations of greenwashing, sportswashing and corporate virtue signalling are on the rise. Collectively, the global profile for these terms has increased 46% over the last year, with media mentions up by 68% over the same period. While this might lead some organisations to seek to avoid ESG communications…
PRCA Data Literacy In Public Relations report – A guide to using data to inform strategy and decision making
The report, featuring contributions from a range of industry experts, explores the use of data in public relations and ways it can be used to inform strategy, decision-making, creativity, content, execution, and measurement.
World Economic Forum partners with Sensu Insight to track reputation of JREDD+ initiatives
The World Economic Forum (WEF) has partnered with Sensu Insight to release a report into how jurisdictional REDD+ (Reducing Emissions from Deforestation and Forest Degradation) schemes are viewed globally by the public and key stakeholders. The report is part of a wider initiative to increase uptake of jurisdictional approaches to reducing deforestation and preserving natural environments. Its findings benchmark the…
Don’t just take our word for it!
“We have been working with Sensu since our brand refresh in 2019. The quarterly insight is invaluable to understand where our messages are getting cut through with our varied audiences, and in developing our external communications campaigns. It’s great to be able to use this insight to evolve our organisational messaging and focus, because we know what reinforces our brand for our audiences.”
Brand and Communications Lead,
Royal Society of Chemistry
“Across companies, sectors and campaigns Sensu’s team has always been my immediate go to when wanting to understand what’s working and what isn’t.
Using cutting edge methods, a clear and concise approach to explaining it to clients and my teams, and impartial analysis they have helped me across projects hugely diverse in subject… read more
“We’ve worked with Sensu’s team for a number of years and their knowledge of measurement and evaluation is second to none.
We pride ourselves on our approach to reporting and evaluation for our clients, and Sensu work with us to provide an extra, independent level of analysis that highlights additional outcomes and impact from our work.”
Director, No Brainer