Author: Hannah Rooney

People working in office

Supporting purpose-led growth: Sensu partners with Commercial Services Group on brand and insight strategy

At Sensu Insight, we’re proud to work with organisations that are not only commercially successful but also purpose-driven. That’s why we’re excited to announce our new partnership with Commercial Services Group (CSG), one of the UK’s largest local authority-owned trading organisations. With a presence in over 85 countries and a customer base of more than…

Brands

A Five-Step Guide to Building a Modern Brand Sentiment Tracker with Sensu Insight

In today’s fast-paced business environment, understanding how your brand is perceived is crucial for making informed decisions. Whether you’re tracking public sentiment around a new product or evaluating how effective your PR campaigns have been, having a robust brand sentiment tracker in place is key to any successful strategy. At Sensu Insight, we provide a…

A photo of Port of Dover

Behind the Scenes at the UK’s Busiest Port: Tracking the Impact of Dover 24/7 

At Sensu Insight, we specialise in helping organisations understand how their brand is perceived and how major moments in the spotlight can shift awareness, sentiment and reputation. One such moment is happening right now for our client, the Port of Dover, as it features in the six-part Channel 4 documentary Dover 24/7: Britain’s Busiest Port. 

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Sensu Insight training to help transform Whiteoaks International’s PR measurement 

In the ever-evolving landscape of public relations (PR), the ability to align PR measurement with real-world business outcomes is paramount. You might be landing stellar, stand-out coverage, but what does it really mean?  Our Sensu Insight Academy is dedicated to equipping PR professionals with the skills and knowledge to measure and communicate impact effectively. Most…

students at university

Universities UK partners with Sensu Insight to launch industry-first higher education perception tracker

The Universities Sector Tracker is designed to help revolutionise how the higher education sector monitors its profile and public perceptions, informing strategy and helping to navigate key issues affecting institutions nationwide.

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Sensu Insight’s new PR Impact Reporting service for agencies and in-house teams

Sensu Insight has launched a comprehensive package of services to help PR teams demonstrate the true impact and real-world business outcomes of their work. Public relations has traditionally been perceived as difficult to quantify from a commercial perspective. But in today’s business landscape, evaluating results and proving return on investment (ROI) to decision-makers is more…