How Share of Click can help online retailers measure the impact of PR
Share of Click is a crucial metric for online retailers to measure how they perform on search engines.
Author: katie sewell
How Sensu Insight helps measure impact across the PESO framework
Brands must measure the impact of their communications efforts across the PESO framework to ensure results are being driven.
How Gen Z’s media consumption is changing brand tracking and reputation measurement
Gen Z is quickly becoming the largest consumer group worldwide, but brands will need to transform how they communicate to reach this audience.
