Behind the Scenes at the UK’s Busiest Port: Tracking the Impact of Dover 24/7 

At Sensu Insight, we specialise in helping organisations understand how their brand is perceived and how major moments in the spotlight can shift awareness, sentiment and reputation. One such moment is happening right now for our client, the Port of Dover, as it features in the six-part Channel 4 documentary Dover 24/7: Britain’s Busiest Port. 

This landmark series offers viewers unprecedented access to the day-to-day operations of the port, shining a light on the vital work that keeps people, goods and supply chains moving, often against the odds. From traffic control and border checks to cruise calls and freight logistics, the programme brings to life the scale and complexity of port operations and the professionalism of the people behind them. 

We’re proud to be working alongside the Port of Dover team to measure and understand the impact this series is having on public perceptions of the organisation. Over a six-week period, Sensu is conducting detailed research and monitoring to track how awareness, understanding and sentiment evolve, both amongst the general public and within the local community. 

“This is a unique opportunity to capture a real-time shift in perception,” said Steve Leigh, Managing Director at Sensu Insight. “The documentary shows the Port at its best – and busiest! A place of complexity, innovation and professionalism. Our tracking work will help quantify how far that message is landing, and what audiences are taking away from it.” 

Sensu’s work includes pre- and post-broadcast surveys with a nationally representative sample and a defined local community audience, alongside ongoing media and social media analysis.  

“We’re helping the Port of Dover understand not just who’s watching, but what they’re learning, Measuring how that shapes the port’s reputation as a national asset, a local employer, and a gateway to Europe. 

“This research is incredibly valuable,” said Naomi Harper, Senior Communications Executive, Port of Dover. “It’s helping us understand how different audiences perceive the port and the work we do and how the series is helping to inform, inspire and reshape that understanding. 

“With episodes still to air in the six-week run, we’re looking forward to seeing how the story continues to unfold and how the insights we capture can help shape future communications and engagement for the Port of Dover team.”