Brand Research

Our brand research services meet all needs, whatever your business sector or type of organisation.

We deliver brand insights that allow clients to achieve their objectives and make better decisions. Whether that’s by understanding levels of brand awareness or revealing how brands are perceived by key audiences through brand reputation monitoring.

We have a proven track record, working with many of the world’s leading companies and across all major industry sectors. Brands ranging from global leaders in retail, consumer technology and industry, to smaller start-ups, local markets and B2B market research.

We also work with not-for-profits seeking to understand how they are influencing stakeholders and changing behaviours. Topics we have covered include sustainability, modern day slavery, equality and diversity, conservation, energy saving and climate change.

Our approach allows us to select the most appropriate tools for each brief. Whether that’s global brand awareness research to establish brand profile across multiple territories, or a detailed analysis of brand reputation amongst targeted stakeholder groups.

We also carry out customer research and net promoter score services, to reveal current perceptions and areas to improve brand experience.

Competitor brand research

Our services include competitor brand analysis, allowing you to benchmark against competitor brand awareness as well as competitor brand sentiment and satisfaction.

This can be carried out across multiple territories, products or customer types.

It provides a clear view of the reputation your brand holds relative to others in your markets.

This research can also show opportunities for growth, either by highlighting areas of weakness for competitors or by showing how higher levels of brand visibility or brand reputation can be achieved.