Employer Research

We work with employers seeking to improve the quality of their employer brand. Both with their existing workforce and potential employees.

Our employer brand reports are hugely beneficial, helping to dramatically reduce recruitment costs, staff churn and showing how best to improve staff morale and productivity.

For internal audiences, we use staff satisfaction surveys and internal reputation surveys to assess current perceptions and experience. The results can be viewed by age, gender, department, seniority, time with the organisation etc. to identify areas of strength and weakness and how these show up across the organisation.

Our external analysis of employer brand supports recruitment by revealing how the organisation is perceived by potential recruits.

This can focus in on specific roles or specialisms, such as the quality of your employer brand amongst IT professionals. It can also be used to reveal how you compare to equivalent organisations on issues such as levels of pay, business performance, leadership, management and as a place to work.

Demonstrating leadership in your sector and beyond

The profile of an organisation’s leaders is crucial to how it is perceived by current and potential employees.

We work with organisations to track and measure their leadership profile, analysing how they appear to others for the key attributes of effective leadership.

These can be benchmarked against a leader’s peers (e.g. from within the same company or sector) to provide context.

It can also look at a leader’s influence on chosen topics where they have sought to have impact, for example on sustainability issues or specific industry matters.

By using these profiles as starting point, we can advise on how best to build positive profile for leaders and leadership teams. As a result, helping to enhance an organisation’s employer brand.