How Sensu Insight helps measure impact across the PESO framework
Are you struggling to measure the impact of your PR and communications efforts across the PESO framework?
The PESO model, which stands for Paid, Earned, Shared, and Owned media, has become increasingly popular as a way to structure communications strategies. However, measuring the effectiveness of your activities across these different channels can be a challenge. That’s where Sensu Insight comes in.
At Sensu Insight, we understand the importance of measuring impact across the PESO framework to ensure that your efforts are driving results. Here’s how we can help:
Paid media includes any media channels that require payment, such as display ads, sponsored content, and social media advertising. At Sensu, we can help you track the effectiveness of your paid media and influencer partnerships by measuring key performance indicators (KPIs) such as increasing brand awareness and associations. With our help, you can optimize your paid media campaigns to achieve better results and ensure that you’re getting the most out of your advertising spend. For example, we worked with Guardian Labs to develop bespoke measurement solutions that help them show the true impact of their content partnerships in the UK and US on the wider reputation of their clients.
Earned media refers to publicity gained through word-of-mouth, media coverage, and other unpaid channels. It’s often seen as the most valuable type of media as it carries the most credibility. However, measuring the impact of earned media can be challenging. At Sensu, we can help you track the impact of your earned media coverage by measuring KPIs such as media impressions, sentiment analysis, and share of voice. With our help, you can better understand the effectiveness of your earned media efforts and identify opportunities for improvement.
Shared media includes any media channels that are owned by the audience, such as social media platforms, forums, and blogs. Measuring the impact of shared media can be challenging, as it’s difficult to track who is sharing your content and how it’s being received. At Sensu, we can help you track the impact of your shared media efforts by measuring KPIs such as engagement rates, social media reach, and referral traffic.
Owned media refers to any media channels that are owned and controlled by your business, such as your website, blog, and email newsletters. Measuring the impact of owned media is important to ensure that you’re creating content that resonates with your audience and drives engagement. At Sensu, we can help you track the effectiveness of your owned media by measuring KPIs such as its influence on specific audiences and issues. With our help, you can identify opportunities for improvement and ensure that your owned media is driving results.
At Sensu Insight, we understand the importance of measuring the impact of your PR and communications efforts across the PESO framework. With our help, you can better understand the effectiveness of your campaigns across paid, earned, shared, and owned media, and identify opportunities for improvement.
Contact us today to learn more about how we can help you measure impact across the PESO framework.