Companies are increasingly being challenged for greenwashing. Accusations of greenwashing, sportswashing and corporate virtue signalling are on the rise. Collectively, the global profile for these terms has increased 46% over the last year, with media mentions up by 68% over the same period. While this might lead some organisations to seek to avoid ESG communications…
Today, public relations is about much more than simply writing and issuing press releases. In a business environment where return on investment (ROI) is more important than ever, measurement and analytics are becoming increasingly integral to demonstrating value. Why Measure PR Impact? Measuring the impact of PR enables professionals to get the most from the…
The relationship between clients and public relations agencies is symbiotic. Clients rely on agencies to manage their reputation and drive results, agencies depend on clients for insight and guidance to ensure efforts are well-directed. Independent evaluation can be valuable for both parties in ensuring these goals. Supporting effective client/agency relationships, ensuring transparency and, ultimately, success.…
In today’s economic landscape, businesses across various sectors are facing a common challenge – the need to do more with less. Marketing and PR budgets are often the first to be cut or frozen as organisations grapple with reduced consumer spending and increased operational costs. In such times, the value of measurement becomes more critical…
In the dynamic world of public relations, a meticulously crafted PR brief is your North Star. Whether you’re an in-house professional or partnering with a PR agency, understanding how measurement can elevate your PR brief is crucial for success. Setting the Stage for PR Success: Your Comprehensive Guide A PR brief stands as the linchpin…
At Sensu Insight, we are passionate about using data-driven insights to bring positive change to the world.
Engagement is a critical component of organisational success, yet it remains a challenge for many businesses. Over the past 12 years, Sensu Insight has consistently found that brand engagement is often the key area of weakness for many organisations. In this blog post, we’ll delve into the importance of engagement, the common pitfalls organisations encounter,…
Greenwashing has coloured the headlines of recent months, with brands from airlines to energy companies cast into the spotlight to face accusations of over-exaggerating or misrepresenting their “green” credentials. And as the narrative unfolds and fingers point, the PR professionals that spend their days monitoring the news come face-to-face with stories that highlight the risks…
When developing corporate strategy, it’s essential for organisations that are aiming to elevate their brand reputation to understand the distinction between internal reputation (identity) and external reputation (image). The art of balancing these two facets plays a pivotal role in shaping an organisation’s overall reputation strength, ensuring that it’s steady and sustainable. In this blog…
Surveys are a powerful tool for understanding brand engagement, but timing is crucial. We look at the optimal times for delivering a survey.
At Sensu, our name is much more than just a brand. It’s a reflection of the work we do and the values we hold. Derived from the Latin word “sensu,” which means “in the sense of,” our name represents our commitment to providing our clients with a true sense of what’s happening in their industries, markets, and audiences.
