Companies are increasingly being challenged for greenwashing. Accusations of greenwashing, sportswashing and corporate virtue signalling are on the rise. Collectively, the global profile for these terms has increased 46% over the last year, with media mentions up by 68% over the same period. While this might lead some organisations to seek to avoid ESG communications…
New Sensu Insight research reveals how AI is changing the customer journey, shaping how consumers and business leaders discover, compare and choose products, services and suppliers.
The launch of the AMEC GEO Principles is an important moment for communications, research and reputation measurement. It matters because generative engine optimisation, or GEO, is already moving quickly from an emerging discipline into a commercial priority. More organisations are asking how they appear in AI-generated answers, whether they are being recommended, how competitors are…
One of the most important emerging realities in AI search is that different AI platforms often recommend completely different brands. A company may appear consistently in ChatGPT, surface strongly in Perplexity AI, but barely appear at all in Google AI Overviews or Grok. This can happen even when: At first glance, this can feel inconsistent or unpredictable. In…
The way people discover organisations and brands is changing. For years, digital visibility was shaped primarily by search engines. Organisations focused on rankings, website traffic and encouraging audiences to navigate pages and compare options directly. That behaviour is beginning to shift. Increasingly, people are asking direct questions through AI tools such as ChatGPT and Perplexity AI and receiving summarised…
Generative Engine Optimisation (GEO) is changing how organisations need to think about visibility. Instead of browsing websites or comparing search results, more people are asking direct questions and receiving summarised answers from tools like ChatGPT and Perplexity AI. In many cases, those answers form a first impression before someone ever visits your website. That raises…
Brand perception is rarely uniform. The way a senior decision-maker views your organisation is often very different from how it is seen by customers, employees or the wider public. Yet many organisations still measure perception as if it were a single, consistent view. The result is an incomplete picture. Understanding how perception varies across different…
Measuring the impact of a PR campaign should be straightforward. You run a campaign, generate coverage, and assess what changed. In reality, it is rarely that simple. Too often, evaluation focuses on what is easiest to measure rather than what actually matters. Coverage is counted, impressions are estimated, and reports are produced, but the fundamental…
Brand reputation is often treated as something that can be summarised in a single score, star rating or league table ranking. In reality, it is far more complex. Reputation is the combination of how an organisation is perceived, how those perceptions influence behaviour, and how narratives about that organisation are shaped and shared across different…
At Sensu Insight, we’re proud to work with organisations that are not only commercially successful but also purpose-driven. That’s why we’re excited to announce our new partnership with Commercial Services Group (CSG), one of the UK’s largest local authority-owned trading organisations. With a presence in over 85 countries and a customer base of more than…
In today’s fast-paced business environment, understanding how your brand is perceived is crucial for making informed decisions. Whether you’re tracking public sentiment around a new product or evaluating how effective your PR campaigns have been, having a robust brand sentiment tracker in place is key to any successful strategy. At Sensu Insight, we provide a…
