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Unlocking the full potential of your social listening tool

If you’re struggling to turn vast amounts of social media data into actionable insights for your business, you’re not alone. Many businesses face these challenges when using social listening tools to improve their marketing strategies and brand reputation.

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Brand reputation management: How to measure and improve your company’s standing

In today’s fast-paced and competitive business landscape, understanding your company’s reputation and the perception of your brand among customers, stakeholders, and the public is essential for success.

ESG Report Front Cover

50 Shades of Greenwashing Research Report: How to create effective ESG communications

Companies are increasingly being challenged for greenwashing. Accusations of greenwashing, sportswashing and corporate virtue signalling are on the rise. Collectively, the global profile for these terms has increased 46% over the last year, with media mentions up by 68% over the same period.  While this might lead some organisations to seek to avoid ESG communications…

Data Literacy in PR

PRCA Data Literacy In Public Relations report – A guide to using data to inform strategy and decision making 

The report, featuring contributions from a range of industry experts, explores the use of data in public relations and ways it can be used to inform strategy, decision-making, creativity, content, execution, and measurement.

Building reputation for REDD+ and Jurisdictional REDD+

World Economic Forum partners with Sensu Insight to track reputation of JREDD+ initiatives

The World Economic Forum (WEF) has partnered with Sensu Insight to release a report into how jurisdictional REDD+ (Reducing Emissions from Deforestation and Forest Degradation) schemes are viewed globally by the public and key stakeholders. The report is part of a wider initiative to increase uptake of jurisdictional approaches to reducing deforestation and preserving natural environments. Its findings benchmark the…