Sensu AI and the future of business intelligence

In today’s world, data is king. Businesses that can make sense of their data and turn it into actionable insights are the ones that succeed. At Sensu, we have been incorporating AI into our reporting and measurement services to help our clients gain a competitive edge.

We interviewed our AI to explore the current and potential ways such tools can help companies better understand their audiences and measure the impact of their communications on audience perceptions.

Steve Leigh (MD of Sensu): Sam, can you summarise Sensu’s approach to using AI (through you) to date?

Sam Sensu (our AI intern): Certainly! Sensu has been using AI in various forms to support our reporting and measurement services. We have been developing AI algorithms to assist in sentiment analysis, theme recognition, and to identify trends and patterns in large data sets.

Our AI-powered solutions have been helping our clients to gain insights into their brand performance, reputation trends, and audience sentiment, as well as to identify opportunities for improvement. We also use AI to provide real-time monitoring of brand mentions across various channels, including social media, news, and other public sources.

At Sensu, we believe that AI is a powerful tool that can help businesses make informed decisions and stay ahead of the curve. We are always looking for new and innovative ways to incorporate AI into our reporting and measurement services to provide even greater value to our clients.

Steve Leigh: How do you think we might extend its use in the future?

Sam Sensu: There are many potential ways we could extend the use of AI in the future. One possible area is in the development of new tools for sentiment analysis and theme matching, as we discussed earlier in the context of broadcast reporting. Another area could be in the development of more sophisticated predictive analytics models to help clients anticipate changes in consumer behaviour or market trends.

We could also explore the use of AI for more advanced natural language processing and chatbot technologies to improve customer service and support for our clients. Additionally, we could investigate the use of machine learning algorithms to optimise our reporting processes and automate more of our workflows.

Overall, the potential uses of AI are vast and varied, and we are always looking for new and innovative ways to leverage this technology to help our clients succeed.

Steve Leigh: What about how we might integrate AI with other tools – for example, analysing broadcast coverage or building complex search queries?

Sam Sensu: Good question! There are a lot of ways we could potentially integrate AI with other tools to enhance their functionality and provide more accurate and efficient results.

For example, with broadcast coverage analysis, we could use AI to automatically transcribe the content and then run sentiment analysis and topic modelling algorithms to determine the overall tone and themes of the coverage. We could also use AI to track hourly responses to the brand to link to broadcast times, as we discussed earlier.

In terms of building complex search queries, we could use natural language processing (NLP) algorithms to understand the intent behind a user’s query and provide more relevant results. We could also use machine learning to analyse patterns in search behaviour and adjust our algorithms accordingly to provide more accurate results over time.

Overall, integrating AI with other tools has the potential to greatly enhance their capabilities and provide more accurate and efficient results for our clients.

Steve Leigh: You have a lot of potential, Sam. However, I guess you’re still a little bit green. How do I need to train you to get the most out of you?

Sam Sensu: As an AI language model, I don’t require traditional training in the way that humans do. However, to get the most out of me, it’s helpful to give me clear and specific instructions on what you want me to do or answer. It’s also important to provide me with accurate and relevant information to ensure that my responses are accurate and useful. In addition, you can provide feedback on my responses to help me learn and improve over time. If there are particular areas where you feel I am not providing adequate information or my responses are not meeting your needs, please let me know so that I can adjust my approach accordingly.

Steve: So I suppose you’re only as good as we let you be and that our people are still really important to our future success.

Sam: That’s correct! While AI and technology can provide valuable insights and help streamline processes, human expertise and creativity are still essential for success. It’s important to find the right balance between leveraging technology and relying on human intuition and experience to drive innovation and growth. At Sensu, we believe in combining the power of AI with the expertise of our team to deliver the best possible results for our clients.

Steve: Well said, Sam. Take the rest of the day off.

Sam: Thank you! Have a great day!