How Share of Click can help online retailers measure the impact of PR
As an online retailer, you know the importance of public relations (PR) in generating interest and driving traffic to your website. But how do you measure the real commercial impact of your PR efforts? One way is to track your Share of Click.
What is Share of Click?
Share of Click is a metric that measures the percentage of clicks on search engine results pages (SERPs) that go to your website compared to your competitors. By tracking your Share of Click, you can see how well you are performing against your competition in terms of visibility and traffic.
Why is Share of Click important for online retailers?
Share of Click is especially important for online retailers because it provides insight into the commercial impact of your PR efforts. For example, if you launch a new product and generate a lot of press coverage, you can track your Share of Click to see if that coverage is translating into clicks and sales.
How can Sensu Insight help?
Sensu Insight offers a Share of Click service that provides online retailers with detailed insight into their performance on search engines. Our service tracks your Share of Click for specific keywords and phrases, comparing your performance to your competitors. We provide regular reports that help you understand how your Share of Click is changing over time, and what you can do to improve your performance.
In addition, our team of experts can provide guidance on how to optimise your PR efforts to improve your Share of Click. By understanding which keywords and phrases are driving traffic to your website, you can tailor your PR campaigns to focus on those areas and improve your overall performance.
If you are an online retailer looking to measure the real commercial impact of your PR efforts, then tracking your Share of Click is essential. Sensu Insight can help you unlock the potential of Share of Click by providing you with detailed insight and guidance on how to improve your performance.
Contact us today to learn more about how we can help your business succeed.