Share of Search and Beyond: A Guide to Harnessing Digital Measurement

Our first project as one of the founding members of the PRCA Innovation Forum has been to collaborate on a guide to the growth of digital metrics for the measurement and evaluation of PR and marketing campaigns.

The resulting report, ‘Beyond Share of Search’, is a valuable introduction to the topic and its basic principles. Ideal for in-house PR practitioners and agency teams alike.

Helping you to understand:

What Share of Search means and how it can be used
Its strengths and limitations
Ways to apply search data for better ‘listening’
The ways PRs can evolve their measurement and evaluation with new digital data tools such as Share of Click, Share of Content and Share of Traffic

The guide features contributions from a range of industry experts:

Stella Bayles, AnswerThePublic
James Crawford MPRCA, AMEC and PR Agency One
Hannah Harris, AnswerThePublic
Kristian Hoareau Foged, Simply Thought
Alex Judd, Clarity PR
Steve Leigh MPRCA, Sensu
Andrew Bruce Smith MPRCA, Escherman
Stephen Waddington FPRCA, Wadds Inc.

Download your free copy of Beyond Share of Search here.

Sensu provides a full range of digital measurement and evaluation services. We also provide training for agency and in-house teams on how to apply digital measurement techniques for more effective understanding of audiences and brand profile.

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Steve Leigh
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