Share of Search and Beyond: A Guide to Harnessing Digital Measurement
Our first project as one of the founding members of the PRCA Innovation Forum has been to collaborate on a guide to the growth of digital metrics for the measurement and evaluation of PR and marketing campaigns.
The resulting report, ‘Beyond Share of Search’, is a valuable introduction to the topic and its basic principles. Ideal for in-house PR practitioners and agency teams alike.
Helping you to understand:
The guide features contributions from a range of industry experts:
Download your free copy of Beyond Share of Search here.
Sensu provides a full range of digital measurement and evaluation services. We also provide training for agency and in-house teams on how to apply digital measurement techniques for more effective understanding of audiences and brand profile.