One of the most important emerging realities in AI search is that different AI platforms often recommend completely different brands. A company may appear consistently in ChatGPT, surface strongly in Perplexity AI, but barely appear at all in Google AI Overviews or Grok. This can happen even when: At first glance, this can feel inconsistent or unpredictable. In…
The way people discover organisations and brands is changing. For years, digital visibility was shaped primarily by search engines. Organisations focused on rankings, website traffic and encouraging audiences to navigate pages and compare options directly. That behaviour is beginning to shift. Increasingly, people are asking direct questions through AI tools such as ChatGPT and Perplexity AI and receiving summarised…
Generative Engine Optimisation (GEO) is changing how organisations need to think about visibility. Instead of browsing websites or comparing search results, more people are asking direct questions and receiving summarised answers from tools like ChatGPT and Perplexity AI. In many cases, those answers form a first impression before someone ever visits your website. That raises…
