AI and the New Customer Journey
New Sensu Insight research reveals how AI is changing the customer journey, shaping how consumers and business leaders discover, compare and choose products, services and suppliers.
Tag: AI visibility
AMEC GEO Principles: why AI visibility needs evidence, not hype
The launch of the AMEC GEO Principles is an important moment for communications, research and reputation measurement. It matters because generative engine optimisation, or GEO, is already moving quickly from an emerging discipline into a commercial priority. More organisations are asking how they appear in AI-generated answers, whether they are being recommended, how competitors are…
Why Your Brand Appears Differently Across AI Platforms
One of the most important emerging realities in AI search is that different AI platforms often recommend completely different brands. A company may appear consistently in ChatGPT, surface strongly in Perplexity AI, but barely appear at all in Google AI Overviews or Grok. This can happen even when: At first glance, this can feel inconsistent or unpredictable. In…
How AI Is Changing the Way Brands Are Discovered
The way people discover organisations and brands is changing. For years, digital visibility was shaped primarily by search engines. Organisations focused on rankings, website traffic and encouraging audiences to navigate pages and compare options directly. That behaviour is beginning to shift. Increasingly, people are asking direct questions through AI tools such as ChatGPT and Perplexity AI and receiving summarised…
Generative Engine Optimisation (GEO): How to Improve Your Brand’s Visibility in AI Search
Generative Engine Optimisation (GEO) is changing how organisations need to think about visibility. Instead of browsing websites or comparing search results, more people are asking direct questions and receiving summarised answers from tools like ChatGPT and Perplexity AI. In many cases, those answers form a first impression before someone ever visits your website. That raises…
