Tag: amec framework


The Impact of PR: Measurement as a Strategic Imperative

Today, public relations is about much more than simply writing and issuing press releases. In a business environment where return on investment (ROI) is more important than ever, measurement and analytics are becoming increasingly integral to demonstrating value. Why Measure PR Impact? Measuring the impact of PR enables professionals to get the most from the…


Measurement and evaluation in PR: Why it matters and how Sensu Insight can help

Public relations (PR) is a powerful tool for businesses to communicate with their audiences, build their reputation and achieve their objectives. However, in order to truly understand the impact of PR efforts, measurement and evaluation are key. Why is measurement and evaluation important in PR? Measuring and evaluating PR efforts helps businesses to understand what…