At Sensu Insight, we specialise in helping organisations understand how their brand is perceived and how major moments in the spotlight can shift awareness, sentiment and reputation. One such moment is happening right now for our client, the Port of Dover, as it features in the six-part Channel 4 documentary Dover 24/7: Britain’s Busiest Port.
In the ever-evolving landscape of public relations (PR), the ability to align PR measurement with real-world business outcomes is paramount. You might be landing stellar, stand-out coverage, but what does it really mean? Our Sensu Insight Academy is dedicated to equipping PR professionals with the skills and knowledge to measure and communicate impact effectively. Most…
The Universities Sector Tracker is designed to help revolutionise how the higher education sector monitors its profile and public perceptions, informing strategy and helping to navigate key issues affecting institutions nationwide.
Sensu Insight has launched a comprehensive package of services to help PR teams demonstrate the true impact and real-world business outcomes of their work. Public relations has traditionally been perceived as difficult to quantify from a commercial perspective. But in today’s business landscape, evaluating results and proving return on investment (ROI) to decision-makers is more…
Today, public relations is about much more than simply writing and issuing press releases. In a business environment where return on investment (ROI) is more important than ever, measurement and analytics are becoming increasingly integral to demonstrating value. Why Measure PR Impact? Measuring the impact of PR enables professionals to get the most from the…
The relationship between clients and public relations agencies is symbiotic. Clients rely on agencies to manage their reputation and drive results, agencies depend on clients for insight and guidance to ensure efforts are well-directed. Independent evaluation can be valuable for both parties in ensuring these goals. Supporting effective client/agency relationships, ensuring transparency and, ultimately, success.…
In today’s economic landscape, businesses across various sectors are facing a common challenge – the need to do more with less. Marketing and PR budgets are often the first to be cut or frozen as organisations grapple with reduced consumer spending and increased operational costs. In such times, the value of measurement becomes more critical…
In the dynamic world of public relations, a meticulously crafted PR brief is your North Star. Whether you’re an in-house professional or partnering with a PR agency, understanding how measurement can elevate your PR brief is crucial for success. Setting the Stage for PR Success: Your Comprehensive Guide A PR brief stands as the linchpin…
Surveys are a powerful tool for understanding brand engagement, but timing is crucial. We look at the optimal times for delivering a survey.
We did it! Sensu Insight is thrilled to announce our victory at the PRCA Dare Awards 2023, where we proudly took home the Best Use of Data and Analytics Award. This accolade recognises our fantastic work with the World Economic Forum (WEF) and reaffirms our commitment to delivering outstanding results for our clients. How we…
