Tag: brand reputation tracking


Reputation Measurement: Balancing Identity and Image for Stronger Business Branding

When developing corporate strategy, it’s essential for organisations that are aiming to elevate their brand reputation to understand the distinction between internal reputation (identity) and external reputation (image). The art of balancing these two facets plays a pivotal role in shaping an organisation’s overall reputation strength, ensuring that it’s steady and sustainable. In this blog…


Improve your business’ reputation on review sites with Sensu Insight

A look at how Sensu can help manage your online reputation on review sites Online review sites have become a critical part of modern-day consumer decision-making. Whether it’s Yelp, TripAdvisor, Google Reviews, people are using review sites to make informed choices about where to spend their money. However, with this increased importance comes an increased…