Tag: brand reputation

Navigating Economic Challenges: Why Measurement is Key on Tight Budgets

In today’s economic landscape, businesses across various sectors are facing a common challenge – the need to do more with less. Marketing and PR budgets are often the first to be cut or frozen as organisations grapple with reduced consumer spending and increased operational costs. In such times, the value of measurement becomes more critical…

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Crafting a Winning PR Brief: The Definitive Guide

In the dynamic world of public relations, a meticulously crafted PR brief is your North Star. Whether you’re an in-house professional or partnering with a PR agency, understanding how measurement can elevate your PR brief is crucial for success. Setting the Stage for PR Success: Your Comprehensive Guide A PR brief stands as the linchpin…

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Revitalising audience engagement for enduring reputation excellence

Engagement is a critical component of organisational success, yet it remains a challenge for many businesses. Over the past 12 years, Sensu Insight has consistently found that brand engagement is often the key area of weakness for many organisations. In this blog post, we’ll delve into the importance of engagement, the common pitfalls organisations encounter,…

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Greenwashing vs Green-hushing: Is the pursuit of perfection hindering brand communications?

Greenwashing has coloured the headlines of recent months, with brands from airlines to energy companies cast into the spotlight to face accusations of over-exaggerating or misrepresenting their “green” credentials. And as the narrative unfolds and fingers point, the PR professionals that spend their days monitoring the news come face-to-face with stories that highlight the risks…

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Reputation Measurement: Balancing Identity and Image for Stronger Business Branding

When developing corporate strategy, it’s essential for organisations that are aiming to elevate their brand reputation to understand the distinction between internal reputation (identity) and external reputation (image). The art of balancing these two facets plays a pivotal role in shaping an organisation’s overall reputation strength, ensuring that it’s steady and sustainable. In this blog…

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What’s in a Name? The Power of Sensu

At Sensu, our name is much more than just a brand. It’s a reflection of the work we do and the values we hold. Derived from the Latin word “sensu,” which means “in the sense of,” our name represents our commitment to providing our clients with a true sense of what’s happening in their industries, markets, and audiences.

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How brands can avoid accusations of rainbow washing this Pride month

Sensu Insight’s analysis of the term ‘rainbow washing’ in online content and conversations suggests that there has been a 13% rise in accusations of rainbow washing in the UK over the last year (22 June 2022 to 21 June 2023). Pride month is a flashpoint for accusations being levelled at brands, with 40% of all…

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Are We Seeing a New Trend in “Greenslapping”?

Recently, the term “greenwashing” has become quite familiar. It refers to the practice of making exaggerated or false claims about the environmental benefits of a product or service. However, now there seems to be a new trend emerging – “greenslapping.” This term refers to a strategic lawsuit against public participation (SLAPP) taken by companies against…