Tag: brand reputation

Sensu Insight training to help transform Whiteoaks International’s PR measurement 

In the ever-evolving landscape of public relations (PR), the ability to align PR measurement with real-world business outcomes is paramount. You might be landing stellar, stand-out coverage, but what does it really mean?  Our Sensu Insight Academy is dedicated to equipping PR professionals with the skills and knowledge to measure and communicate impact effectively. Most…

students at university

Universities UK partners with Sensu Insight to launch industry-first higher education perception tracker

The Universities Sector Tracker is designed to help revolutionise how the higher education sector monitors its profile and public perceptions, informing strategy and helping to navigate key issues affecting institutions nationwide.

blank

Sensu Insight’s new PR Impact Reporting service for agencies and in-house teams

Sensu Insight has launched a comprehensive package of services to help PR teams demonstrate the true impact and real-world business outcomes of their work. Public relations has traditionally been perceived as difficult to quantify from a commercial perspective. But in today’s business landscape, evaluating results and proving return on investment (ROI) to decision-makers is more…

Agency and client handshake evaluation

Independent Evaluation in PR: A Win-Win for Clients and Agencies

The relationship between clients and public relations agencies is symbiotic. Clients rely on agencies to manage their reputation and drive results, agencies depend on clients for insight and guidance to ensure efforts are well-directed. Independent evaluation can be valuable for both parties in ensuring these goals. Supporting effective client/agency relationships, ensuring transparency and, ultimately, success.…

blank

Navigating Economic Challenges: Why Measurement is Key on Tight Budgets

In today’s economic landscape, businesses across various sectors are facing a common challenge – the need to do more with less. Marketing and PR budgets are often the first to be cut or frozen as organisations grapple with reduced consumer spending and increased operational costs. In such times, the value of measurement becomes more critical…

blank

Crafting a Winning PR Brief: The Definitive Guide

In the dynamic world of public relations, a meticulously crafted PR brief is your North Star. Whether you’re an in-house professional or partnering with a PR agency, understanding how measurement can elevate your PR brief is crucial for success. Setting the Stage for PR Success: Your Comprehensive Guide A PR brief stands as the linchpin…

blank

Revitalising audience engagement for enduring reputation excellence

Engagement is a critical component of organisational success, yet it remains a challenge for many businesses. Over the past 12 years, Sensu Insight has consistently found that brand engagement is often the key area of weakness for many organisations. In this blog post, we’ll delve into the importance of engagement, the common pitfalls organisations encounter,…

blank

Greenwashing vs Green-hushing: Is the pursuit of perfection hindering brand communications?

Greenwashing has coloured the headlines of recent months, with brands from airlines to energy companies cast into the spotlight to face accusations of over-exaggerating or misrepresenting their “green” credentials. And as the narrative unfolds and fingers point, the PR professionals that spend their days monitoring the news come face-to-face with stories that highlight the risks…

blank

Reputation Measurement: Balancing Identity and Image for Stronger Business Branding

When developing corporate strategy, it’s essential for organisations that are aiming to elevate their brand reputation to understand the distinction between internal reputation (identity) and external reputation (image). The art of balancing these two facets plays a pivotal role in shaping an organisation’s overall reputation strength, ensuring that it’s steady and sustainable. In this blog…