Tag: brand reputation

Are We Seeing a New Trend in “Greenslapping”?

Recently, the term “greenwashing” has become quite familiar. It refers to the practice of making exaggerated or false claims about the environmental benefits of a product or service. However, now there seems to be a new trend emerging – “greenslapping.” This term refers to a strategic lawsuit against public participation (SLAPP) taken by companies against…


Revealing the Hidden Potential: Harnessing Reputation Due Diligence for Smart Investments

In the world of corporate investments, due diligence is a crucial step for assessing the viability and potential risks associated with acquiring or investing in a company. While financial and legal aspects are typically in focus, one critical factor often overlooked is reputation and integrity. At Sensu, we understand the significance of reputation in investment…


Improve your business’ reputation on review sites with Sensu Insight

A look at how Sensu can help manage your online reputation on review sites Online review sites have become a critical part of modern-day consumer decision-making. Whether it’s Yelp, TripAdvisor, Google Reviews, people are using review sites to make informed choices about where to spend their money. However, with this increased importance comes an increased…


Social listening tools: Finding the right balance between efficiency and cost-effectiveness

As businesses, it is important to monitor brand reputation and keep track of customer sentiment towards your products or services. One way to achieve this is through social listening tools, which allow businesses to track and analyse mentions of their brand on social media platforms, news outlets, and other online sources. However, the reality of…


Unlocking the full potential of your social listening tool

If you’re struggling to turn vast amounts of social media data into actionable insights for your business, you’re not alone. Many businesses face these challenges when using social listening tools to improve their marketing strategies and brand reputation.


Brand reputation management: How to measure and improve your company’s standing

In today’s fast-paced and competitive business landscape, understanding your company’s reputation and the perception of your brand among customers, stakeholders, and the public is essential for success.