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    Tag: brand

    Tag: brand

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    How Gen Z’s media consumption is changing brand tracking and reputation measurement

    May 22, 2023bykatie sewell

    Gen Z is quickly becoming the largest consumer group worldwide, but brands will need to transform how they communicate to reach this audience.

    Read more  about How Gen Z’s media consumption is changing brand tracking and reputation measurement
    Blog
    brandbrand reputationcommunicationsESGGen ZGreenwashing

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    Recent Posts

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      Navigating Economic Challenges: Why Measurement is Key on Tight Budgets
      by Chester Bell
      September 29, 2023
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      Crafting a Winning PR Brief: The Definitive Guide
      by Chester Bell
      September 21, 2023
    • Rows of houses seen from an aerial view
      Data Insights for Transformative Housing Solutions: Sensu Insight’s Partnership with World Habitat and Henbe
      by katie sewell
      August 25, 2023
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      Revitalising audience engagement for enduring reputation excellence
      by Chester Bell
      August 17, 2023
    • blank
      Greenwashing vs Green-hushing: Is the pursuit of perfection hindering brand communications?
      by Chester Bell
      August 9, 2023

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