In today’s economic landscape, businesses across various sectors are facing a common challenge – the need to do more with less. Marketing and PR budgets are often the first to be cut or frozen as organisations grapple with reduced consumer spending and increased operational costs. In such times, the value of measurement becomes more critical…
In the dynamic world of public relations, a meticulously crafted PR brief is your North Star. Whether you’re an in-house professional or partnering with a PR agency, understanding how measurement can elevate your PR brief is crucial for success. Setting the Stage for PR Success: Your Comprehensive Guide A PR brief stands as the linchpin…
Engagement is a critical component of organisational success, yet it remains a challenge for many businesses. Over the past 12 years, Sensu Insight has consistently found that brand engagement is often the key area of weakness for many organisations. In this blog post, we’ll delve into the importance of engagement, the common pitfalls organisations encounter,…
