When developing corporate strategy, it’s essential for organisations that are aiming to elevate their brand reputation to understand the distinction between internal reputation (identity) and external reputation (image). The art of balancing these two facets plays a pivotal role in shaping an organisation’s overall reputation strength, ensuring that it’s steady and sustainable. In this blog…
Gen Z is quickly becoming the largest consumer group worldwide, but brands will need to transform how they communicate to reach this audience.
Sensu Insight Ltd, Suite 8, 10th Floor,
Arrive Blue Building, Blue Road,
MediaCityUK, Salford,
United Kingdom, M50 2ST
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