Sensu Insight’s analysis of the term ‘rainbow washing’ in online content and conversations suggests that there has been a 13% rise in accusations of rainbow washing in the UK over the last year (22 June 2022 to 21 June 2023). Pride month is a flashpoint for accusations being levelled at brands, with 40% of all…
Recently, the term “greenwashing” has become quite familiar. It refers to the practice of making exaggerated or false claims about the environmental benefits of a product or service. However, now there seems to be a new trend emerging – “greenslapping.” This term refers to a strategic lawsuit against public participation (SLAPP) taken by companies against…
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