Greenwashing has coloured the headlines of recent months, with brands from airlines to energy companies cast into the spotlight to face accusations of over-exaggerating or misrepresenting their “green” credentials. And as the narrative unfolds and fingers point, the PR professionals that spend their days monitoring the news come face-to-face with stories that highlight the risks…
Gen Z is quickly becoming the largest consumer group worldwide, but brands will need to transform how they communicate to reach this audience.
Companies are increasingly being challenged for greenwashing. Accusations of greenwashing, sportswashing and corporate virtue signalling are on the rise. Collectively, the global profile for these terms has increased 46% over the last year, with media mentions up by 68% over the same period. While this might lead some organisations to seek to avoid ESG communications…
The World Economic Forum (WEF) has partnered with Sensu Insight to release a report into how jurisdictional REDD+ (Reducing Emissions from Deforestation and Forest Degradation) schemes are viewed globally by the public and key stakeholders. The report is part of a wider initiative to increase uptake of jurisdictional approaches to reducing deforestation and preserving natural environments. Its findings benchmark the…
