Tag: evaluation

Agency and client handshake evaluation

Independent Evaluation in PR: A Win-Win for Clients and Agencies

The relationship between clients and public relations agencies is symbiotic. Clients rely on agencies to manage their reputation and drive results, agencies depend on clients for insight and guidance to ensure efforts are well-directed. Independent evaluation can be valuable for both parties in ensuring these goals. Supporting effective client/agency relationships, ensuring transparency and, ultimately, success.…


Measurement and evaluation in PR: Why it matters and how Sensu Insight can help

Public relations (PR) is a powerful tool for businesses to communicate with their audiences, build their reputation and achieve their objectives. However, in order to truly understand the impact of PR efforts, measurement and evaluation are key. Why is measurement and evaluation important in PR? Measuring and evaluating PR efforts helps businesses to understand what…