Today, public relations is about much more than simply writing and issuing press releases. In a business environment where return on investment (ROI) is more important than ever, measurement and analytics are becoming increasingly integral to demonstrating value. Why Measure PR Impact? Measuring the impact of PR enables professionals to get the most from the…
The relationship between clients and public relations agencies is symbiotic. Clients rely on agencies to manage their reputation and drive results, agencies depend on clients for insight and guidance to ensure efforts are well-directed. Independent evaluation can be valuable for both parties in ensuring these goals. Supporting effective client/agency relationships, ensuring transparency and, ultimately, success.…
In today’s economic landscape, businesses across various sectors are facing a common challenge – the need to do more with less. Marketing and PR budgets are often the first to be cut or frozen as organisations grapple with reduced consumer spending and increased operational costs. In such times, the value of measurement becomes more critical…
In the dynamic world of public relations, a meticulously crafted PR brief is your North Star. Whether you’re an in-house professional or partnering with a PR agency, understanding how measurement can elevate your PR brief is crucial for success. Setting the Stage for PR Success: Your Comprehensive Guide A PR brief stands as the linchpin…
Surveys are a powerful tool for understanding brand engagement, but timing is crucial. We look at the optimal times for delivering a survey.
Public relations (PR) is a powerful tool for businesses to communicate with their audiences, build their reputation and achieve their objectives. However, in order to truly understand the impact of PR efforts, measurement and evaluation are key. Why is measurement and evaluation important in PR? Measuring and evaluating PR efforts helps businesses to understand what…
Brands must measure the impact of their communications efforts across the PESO framework to ensure results are being driven.
We interviewed our AI intern, Sam Sensu, to explore the current and potential ways such tools can help companies better understand their audiences and measure the impact of their communications on audience perceptions.
