Tag: pr

The Impact of PR: Measurement as a Strategic Imperative

Today, public relations is about much more than simply writing and issuing press releases. In a business environment where return on investment (ROI) is more important than ever, measurement and analytics are becoming increasingly integral to demonstrating value. Why Measure PR Impact? Measuring the impact of PR enables professionals to get the most from the…

Agency and client handshake evaluation

Independent Evaluation in PR: A Win-Win for Clients and Agencies

The relationship between clients and public relations agencies is symbiotic. Clients rely on agencies to manage their reputation and drive results, agencies depend on clients for insight and guidance to ensure efforts are well-directed. Independent evaluation can be valuable for both parties in ensuring these goals. Supporting effective client/agency relationships, ensuring transparency and, ultimately, success.…

blank

Crafting a Winning PR Brief: The Definitive Guide

In the dynamic world of public relations, a meticulously crafted PR brief is your North Star. Whether you’re an in-house professional or partnering with a PR agency, understanding how measurement can elevate your PR brief is crucial for success. Setting the Stage for PR Success: Your Comprehensive Guide A PR brief stands as the linchpin…