The launch of the AMEC GEO Principles is an important moment for communications, research and reputation measurement. It matters because generative engine optimisation, or GEO, is already moving quickly from an emerging discipline into a commercial priority. More organisations are asking how they appear in AI-generated answers, whether they are being recommended, how competitors are…
Brand perception is rarely uniform. The way a senior decision-maker views your organisation is often very different from how it is seen by customers, employees or the wider public. Yet many organisations still measure perception as if it were a single, consistent view. The result is an incomplete picture. Understanding how perception varies across different…
Brand reputation is often treated as something that can be summarised in a single score, star rating or league table ranking. In reality, it is far more complex. Reputation is the combination of how an organisation is perceived, how those perceptions influence behaviour, and how narratives about that organisation are shaped and shared across different…
