In today’s fast-paced business environment, understanding how your brand is perceived is crucial for making informed decisions. Whether you’re tracking public sentiment around a new product or evaluating how effective your PR campaigns have been, having a robust brand sentiment tracker in place is key to any successful strategy. At Sensu Insight, we provide a…
At Sensu Insight, we specialise in helping organisations understand how their brand is perceived and how major moments in the spotlight can shift awareness, sentiment and reputation. One such moment is happening right now for our client, the Port of Dover, as it features in the six-part Channel 4 documentary Dover 24/7: Britain’s Busiest Port.
In the ever-evolving landscape of public relations (PR), the ability to align PR measurement with real-world business outcomes is paramount. You might be landing stellar, stand-out coverage, but what does it really mean? Our Sensu Insight Academy is dedicated to equipping PR professionals with the skills and knowledge to measure and communicate impact effectively. Most…
In the world of corporate investments, due diligence is a crucial step for assessing the viability and potential risks associated with acquiring or investing in a company. While financial and legal aspects are typically in focus, one critical factor often overlooked is reputation and integrity. At Sensu, we understand the significance of reputation in investment…
Companies are increasingly being challenged for greenwashing. Accusations of greenwashing, sportswashing and corporate virtue signalling are on the rise. Collectively, the global profile for these terms has increased 46% over the last year, with media mentions up by 68% over the same period. While this might lead some organisations to seek to avoid ESG communications…
The World Economic Forum (WEF) has partnered with Sensu Insight to release a report into how jurisdictional REDD+ (Reducing Emissions from Deforestation and Forest Degradation) schemes are viewed globally by the public and key stakeholders. The report is part of a wider initiative to increase uptake of jurisdictional approaches to reducing deforestation and preserving natural environments. Its findings benchmark the…
Reputation Tracking Shows Uplift for McDonald’s, Mastercard and Coca-Cola The war in Ukraine sparked the largest state boycott by businesses and consumers since apartheid era South Africa. What made it even more remarkable was the speed of response within heavily globalised sectors and interwoven economies. Pressure on business leaders to react to public outrage, and…
