Tag: Reputation

ESG Report Front Cover

50 Shades of Greenwashing Research Report: How to create effective ESG communications

Companies are increasingly being challenged for greenwashing. Accusations of greenwashing, sportswashing and corporate virtue signalling are on the rise. Collectively, the global profile for these terms has increased 46% over the last year, with media mentions up by 68% over the same period.  While this might lead some organisations to seek to avoid ESG communications…

Building reputation for REDD+ and Jurisdictional REDD+

World Economic Forum partners with Sensu Insight to track reputation of JREDD+ initiatives

The World Economic Forum (WEF) has partnered with Sensu Insight to release a report into how jurisdictional REDD+ (Reducing Emissions from Deforestation and Forest Degradation) schemes are viewed globally by the public and key stakeholders. The report is part of a wider initiative to increase uptake of jurisdictional approaches to reducing deforestation and preserving natural environments. Its findings benchmark the…

Impact on Business Reputation of War in Ukraine

Ukraine: Swift Business Response Boosts Reputation

Reputation Tracking Shows Uplift for McDonald’s, Mastercard and Coca-Cola The war in Ukraine sparked the largest state boycott by businesses and consumers since apartheid era South Africa. What made it even more remarkable was the speed of response within heavily globalised sectors and interwoven economies. Pressure on business leaders to react to public outrage, and…