Tag: sensu insight

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Universities UK partners with Sensu Insight to launch industry-first higher education perception tracker

The Universities Sector Tracker is designed to help revolutionise how the higher education sector monitors its profile and public perceptions, informing strategy and helping to navigate key issues affecting institutions nationwide.

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Navigating Economic Challenges: Why Measurement is Key on Tight Budgets

In today’s economic landscape, businesses across various sectors are facing a common challenge – the need to do more with less. Marketing and PR budgets are often the first to be cut or frozen as organisations grapple with reduced consumer spending and increased operational costs. In such times, the value of measurement becomes more critical…

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Crafting a Winning PR Brief: The Definitive Guide

In the dynamic world of public relations, a meticulously crafted PR brief is your North Star. Whether you’re an in-house professional or partnering with a PR agency, understanding how measurement can elevate your PR brief is crucial for success. Setting the Stage for PR Success: Your Comprehensive Guide A PR brief stands as the linchpin…

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Revitalising audience engagement for enduring reputation excellence

Engagement is a critical component of organisational success, yet it remains a challenge for many businesses. Over the past 12 years, Sensu Insight has consistently found that brand engagement is often the key area of weakness for many organisations. In this blog post, we’ll delve into the importance of engagement, the common pitfalls organisations encounter,…

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Greenwashing vs Green-hushing: Is the pursuit of perfection hindering brand communications?

Greenwashing has coloured the headlines of recent months, with brands from airlines to energy companies cast into the spotlight to face accusations of over-exaggerating or misrepresenting their “green” credentials. And as the narrative unfolds and fingers point, the PR professionals that spend their days monitoring the news come face-to-face with stories that highlight the risks…

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Reputation Measurement: Balancing Identity and Image for Stronger Business Branding

When developing corporate strategy, it’s essential for organisations that are aiming to elevate their brand reputation to understand the distinction between internal reputation (identity) and external reputation (image). The art of balancing these two facets plays a pivotal role in shaping an organisation’s overall reputation strength, ensuring that it’s steady and sustainable. In this blog…

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What’s in a Name? The Power of Sensu

At Sensu, our name is much more than just a brand. It’s a reflection of the work we do and the values we hold. Derived from the Latin word “sensu,” which means “in the sense of,” our name represents our commitment to providing our clients with a true sense of what’s happening in their industries, markets, and audiences.

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Sensu Insight wins big at the PRCA Dare Awards 2023

We did it! Sensu Insight is thrilled to announce our victory at the PRCA Dare Awards 2023, where we proudly took home the Best Use of Data and Analytics Award. This accolade recognises our fantastic work with the World Economic Forum (WEF) and reaffirms our commitment to delivering outstanding results for our clients.  How we…