Tag: SEO strategy

generative engine optimisation framework showing how brands are understood in AI search

Generative Engine Optimisation (GEO): How to Improve Your Brand’s Visibility in AI Search

Generative Engine Optimisation (GEO) is changing how organisations need to think about visibility. Instead of browsing websites or comparing search results, more people are asking direct questions and receiving summarised answers from tools like ChatGPT and Perplexity AI. In many cases, those answers form a first impression before someone ever visits your website. That raises…