How Share of Click can help online retailers measure the impact of PR
Share of Click is a crucial metric for online retailers to measure how they perform on search engines.
Tag: Share of Click
PRCA Data Literacy In Public Relations report – A guide to using data to inform strategy and decision making
The report, featuring contributions from a range of industry experts, explores the use of data in public relations and ways it can be used to inform strategy, decision-making, creativity, content, execution, and measurement.
What is Share of Voice? How Does it Relate to PR Measurement and Evaluation?
Share of voice (SOV) is a term used by those measuring a brand’s profile. It determines the extent to which it is visible within a market. Traditionally it has referred to a brand’s share of the paid advertising in its marketplace. However, growing access to digital data allows Share of Voice to be applied to…
Ability to Influence: A New Way for PR to Rank Media Targets
PR media lists have traditionally cast a wide net. Seeking to reach out to as broad an audience as possible and build an impressively long list of hits. However, rather than spreading effort too thinly, new methods to assess the influence and impact of online media are allowing PRs to better refine and refocus their…
