In today’s fast-paced business environment, understanding how your brand is perceived is crucial for making informed decisions. Whether you’re tracking public sentiment around a new product or evaluating how effective your PR campaigns have been, having a robust brand sentiment tracker in place is key to any successful strategy. At Sensu Insight, we provide a…
Share of Click is a crucial metric for online retailers to measure how they perform on search engines.
The report, featuring contributions from a range of industry experts, explores the use of data in public relations and ways it can be used to inform strategy, decision-making, creativity, content, execution, and measurement.
Share of voice (SOV) is a term used by those measuring a brand’s profile. It determines the extent to which it is visible within a market. Traditionally it has referred to a brand’s share of the paid advertising in its marketplace. However, growing access to digital data allows Share of Voice to be applied to…
PR media lists have traditionally cast a wide net. Seeking to reach out to as broad an audience as possible and build an impressively long list of hits. However, rather than spreading effort too thinly, new methods to assess the influence and impact of online media are allowing PRs to better refine and refocus their…
