Share of voice (SOV) is a term used by those measuring a brand’s profile. It determines the extent to which it is visible within a market. Traditionally it has referred to a brand’s share of the paid advertising in its marketplace. However, growing access to digital data allows Share of Voice to be applied to…
Sensu Insight Ltd, Suite 8, 10th Floor,
Arrive Blue Building, Blue Road,
MediaCityUK, Salford,
United Kingdom, M50 2ST
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