Tag: Share of Search

Share of Voice in Digital Markets

What is Share of Voice? How Does it Relate to PR Measurement and Evaluation?

Share of voice (SOV) is a term used by those measuring a brand’s profile. It determines the extent to which it is visible within a market. Traditionally it has referred to a brand’s share of the paid advertising in its marketplace. However, growing access to digital data allows Share of Voice to be applied to…

Share of Search

Share of Search and Beyond: A Guide to Harnessing Digital Measurement

Our first project as one of the founding members of the PRCA Innovation Forum has been to collaborate on a guide to the growth of digital metrics for the measurement and evaluation of PR and marketing campaigns. The resulting report, ‘Beyond Share of Search’, is a valuable introduction to the topic and its basic principles.…