Tag: Share of Voice

Share of Voice in Digital Markets

What is Share of Voice? How Does it Relate to PR Measurement and Evaluation?

Share of voice (SOV) is a term used by those measuring a brand’s profile. It determines the extent to which it is visible within a market. Traditionally it has referred to a brand’s share of the paid advertising in its marketplace. However, growing access to digital data allows Share of Voice to be applied to…