Tag: social listening

Navigating Economic Challenges: Why Measurement is Key on Tight Budgets

In today’s economic landscape, businesses across various sectors are facing a common challenge – the need to do more with less. Marketing and PR budgets are often the first to be cut or frozen as organisations grapple with reduced consumer spending and increased operational costs. In such times, the value of measurement becomes more critical…

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Social listening tools: Finding the right balance between efficiency and cost-effectiveness

As businesses, it is important to monitor brand reputation and keep track of customer sentiment towards your products or services. One way to achieve this is through social listening tools, which allow businesses to track and analyse mentions of their brand on social media platforms, news outlets, and other online sources. However, the reality of…

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Unlocking the full potential of your social listening tool

If you’re struggling to turn vast amounts of social media data into actionable insights for your business, you’re not alone. Many businesses face these challenges when using social listening tools to improve their marketing strategies and brand reputation.