Brand reputation is often treated as something that can be summarised in a single score, star rating or league table ranking. In reality, it is far more complex. Reputation is the combination of how an organisation is perceived, how those perceptions influence behaviour, and how narratives about that organisation are shaped and shared across different…
Sensu Insight Ltd, Suite 8, 10th Floor,
Arrive Blue Building, Blue Road,
MediaCityUK, Salford,
United Kingdom, M50 2ST
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