About

About Us

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Who We Are?

Sensu was born to improve insight and understanding. Helping organisations better engage with their audiences and understand their actions.

In 2011, seeing an opportunity to harness digital data to support evidence-led decision making, we began creating our own tools and methodologies.

As like-minded practitioners stepped-up to meet their own challenges, we hand-picked the best of the rest to create a powerful toolbox to meet the needs of our clients.

Blending these with traditional research and industry best practice, we offer a complete service to clients seeking to improve the quality of their communications and decision-making.

If you want to find out more, please fill out our Contact Us form or

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A reputation for innovation

We have built a reputation as innovators in research, measurement and evaluation. Bringing new techniques to PR measurement and metrics, campaign evaluation, media and audience intelligence.

Our work is recognised by our peers as being best in class, including Best Use of Research and Best Use of Evaluation at the PR Moment awards, Best Measurement and Reporting at the PRCA Digital Awards and five international AMEC Gold awards which recognise the world’s best examples of marketing and PR Measurement.

Our expert team are founding members of the PRCA Innovation Forum, sit on the international board of AMEC (the International Association for Measurement and Evaluation of Communication) as well as members of the UK Evaluation Society, Market Research Society and Association of Qualitative Research.

A global client list

We work with clients across the world, from a wide variety of sectors. From charities and not-for profits, property developers, banking and financial services, FMCG and retail, education, digital and telecoms, transport and infrastructure, motor industry and media companies.

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What we do

We provide a wide range of services, designed around a client’s specific needs and the nature of their challenges. This work includes:

Designing and delivering campaign and PR measurement
Evaluating the impact and ROI of PR and communications
Benchmarking and tracking reputation of organisations, brands and leaders
Delivering customer and market insight
Detailed media intelligence
Surveys and questionnaires
Customer research
Net Promoter Score reports
Employee satisfaction and engagement
Employer brand tracking
Designing bespoke measurement and evaluation tools for consultancies and in-house teams

And much more

Find out how we can help you by calling 0161 711 0522

Delivered by

This work is delivered by our experienced team of specialists in research, measurement and evaluation. From our base in MediaCity UK, our teams work with clients across the world. We provide a complete solution, analysing your needs, managing and delivering research, evaluation and measurement, before helping interpret and analyse the findings to determining how best to implement learnings from the findings.

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