Sensu Impact Reporting
Helping PR Professionals and Marketers to Measure the Impact of PR and Communications
Our Sensu Impact Reporting service is designed to help PR professionals and marketers to measure the impact of their PR and communications activities on brand perceptions, audience engagement, and behaviours – including the commercial impact of PR and communications.
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Why Choose Sensu Impact Reporting?
With our advanced monitoring platform, you can gain both live, real-time, and historical insights into the impact of your campaigns and PR activities, enabling you to demonstrate the value of your work, understand which activities are most effective at delivering on client communications objectives, assess the relative impact of key media influencers across markets and sectors, and track and understand potential and emerging risks to reputation.
Our Sensu Impact Reporting service provides you with the insights you need to make informed decisions and take proactive measures to enhance your brand’s image and reputation. We work closely with you to customize our services to meet your unique needs, providing you with actionable insights and recommendations that can help you make informed decisions and improve your effectiveness and consultancy to clients.
What is Sensu Impact Reporting?
Our Sensu Impact Reporting service is highly customizable and flexible, allowing you to track and analyse data from diverse sources across your PR and communications activities. Our advanced analytics capabilities provide you with real-time insights into key performance indicators, including sentiment analysis, share of voice, and overall brand health. This enables you to quickly identify potential issues, mitigate risks, and optimize your campaigns’ performance.
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Impact on Audience Behaviours
At Sensu Insight, we understand the challenges faced by PR and digital marketing professionals in accurately measuring the impact of their activity. That’s why we have created proprietary measurement tools to help professionals track their results and demonstrate the impact of their work more confidently.
Our tools track traffic, impressions, clicks and conversions, and analyse historical daily website data to identify recurring seasonal trends and typical business peaks and troughs. It then creates an ‘expected’ trend by ironing out the variation and overlays the original graph to calculate the uplift or drop from the expected norm. This allows professionals to quantify the measurable impact of PR and marketing activity accurately.
The Benefits of Sensu Impact Reporting
By partnering with Sensu Insight, you gain access to our team of experts who will work with you to customize our services to meet your unique needs. We will provide you with actionable insights and recommendations that can help you make informed decisions and take proactive measures to enhance your brand’s image and reputation.
Our Sensu Impact Reporting service is a reliable, cost-effective way to measure and track the impact of your PR and communications activities. Contact us today to learn more about our advanced monitoring platform and how we can help you unlock the full potential of your campaigns.
Sensu Impact Reporting Case Study: No Brainer
No Brainer is a Digital Marketing Agency that prides itself on its approach to reporting and evaluation for its clients. They wanted to add an extra layer to client relationships by measuring the impact of their campaigns to demonstrate the value of their work to clients, understand which activity is most effective at delivering on client communications objectives, assess the relative impact of key media influencers across markets and sectors, and track and understand potential and emerging risks to reputation.
Sensu Insight was brought on board to help No Brainer achieve these objectives. We worked closely with No Brainer to listen to the perceptions and needs of their clients and understand their views on No Brainer’s effectiveness and consultancy.
Our Sensu Impact Reporting service provided No Brainer with real-time insights into the impact of their campaigns and activities compared to historical data and their competitors and peers. By analysing data from diverse sources across their PR and communications activities, we provided No Brainer with actionable insights and recommendations to help them make informed decisions and take proactive measures to enhance their clients’ brand perceptions, audience engagement, and behaviours.
Our advanced analytics capabilities, including sentiment analysis, share of voice, and overall brand health, allowed No Brainer to quickly identify potential issues, mitigate risks, and optimize their campaigns’ performance. By tracking and understanding potential and emerging risks to reputation, we helped No Brainer improve its consultancy to clients and demonstrate the value of its work.
Through our collaboration with No Brainer, we have able to provide them with the insights and recommendations they needed to make informed decisions and take proactive measures to enhance their clients’ brand perceptions, audience engagement, and behaviours.
