AI and the New Customer Journey
New Sensu Insight research reveals how AI is changing the customer journey, shaping how consumers and business leaders discover, compare and choose products, services and suppliers.
Category: Our Reports
50 Shades of Greenwashing Research Report: How to create effective ESG communications
Companies are increasingly being challenged for greenwashing. Accusations of greenwashing, sportswashing and corporate virtue signalling are on the rise. Collectively, the global profile for these terms has increased 46% over the last year, with media mentions up by 68% over the same period. While this might lead some organisations to seek to avoid ESG communications…
PRCA Data Literacy In Public Relations report – A guide to using data to inform strategy and decision making
The report, featuring contributions from a range of industry experts, explores the use of data in public relations and ways it can be used to inform strategy, decision-making, creativity, content, execution, and measurement.
