Sensu Insight Academy
Sensu Insight Academy: Training Courses for Measurement and Evaluation of PR and Communications
Welcome to Sensu Insight Academy, where we offer a range of training courses to help build your team’s capability for measurement and evaluation of PR and communications. Our courses are designed for in-house and agency teams who want to improve their skills and knowledge in this field.
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Measuring and Evaluating PR
This course is designed for PR and communications professionals who want to develop their skills in measurement and evaluation. You’ll learn how to set SMART objectives, choose the right metrics, and develop a measurement and evaluation plan. You’ll also gain insights into the latest best practices and industry standards.
Course length: 1 day
Cost: £600 per delegate
Measuring and Evaluating Influencer Marketing
This course is for those who want to learn how to measure the effectiveness of influencer marketing campaigns. You’ll learn how to identify the right influencers, set clear goals, and measure the impact of your campaigns. The course will also cover topics such as influencer engagement, authenticity, and disclosure.
Course length: 1 day
Cost: £700 per delegate
Social Media Measurement and Evaluation
This course is designed for those who want to learn how to measure the impact of social media on business outcomes. You’ll learn how to use social media monitoring tools to track sentiment, engagement, and reach. The course will cover topics such as social media ROI, social media listening, and influencer measurement.
Course length: 1 day
Cost: £500 per delegate
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Advanced Measurement and Evaluation Techniques
This course is for experienced PR and communications professionals who want to enhance their measurement and evaluation skills. You’ll learn advanced techniques such as multivariate testing, data modelling, and predictive analytics. The course will also cover topics such as attribution modelling, media mix modelling, and econometrics.
Course length: 2 days
Cost: £1,200 per delegate
Writing Effective PR Measurement Reports
This course is designed for those who want to learn how to write comprehensive measurement reports that provide actionable insights. You’ll learn how to structure your reports, present data in an effective way, and draw conclusions that help your organisation make better decisions.
Course length: 1 day
Cost: £400 per delegate
Google Analytics for PR Measurement
This course is designed for those who want to learn how to use Google Analytics to measure the impact of PR campaigns on website traffic and user behaviour. You’ll learn how to set up tracking for campaigns, analyse referral traffic, and measure conversion rates.
Course length: 1 day
Cost: £450 per delegate
Measuring Thought Leadership
This course is designed for those who want to learn how to measure the impact of thought leadership activities, such as speaking engagements and byline articles. You’ll learn how to identify key metrics, set goals, and track progress over time.
Course length: 1 day
Cost: £500 per delegate
Crisis Communications Measurement
This course is designed for those who want to learn how to measure the effectiveness of crisis communications activities. You’ll learn how to set up monitoring and measurement tools, track sentiment, and evaluate the impact of your crisis response.
Course length: 1 day
Cost: £550 per delegate
ESG Measurement and Evaluation
This course is designed for those who want to learn how to measure and communicate their organisation’s environmental, social, and governance (ESG) practices. You’ll learn how to set up ESG reputation monitoring and measurement tools, track ESG performance, and effectively communicate ESG progress to stakeholders. The course will cover topics such as ESG data sources, ESG reporting frameworks, and ESG performance indicators.
Course length: 2 days
Cost: £1,200 per delegate
To enquire about Sensu’s Insight Academy training courses or for more information, please contact us at [email protected].
