AI and the New Customer Journey
New Sensu Insight research reveals how AI is changing the customer journey, shaping how consumers and business leaders discover, compare and choose products, services and suppliers.
Category: Blog
AMEC GEO Principles: why AI visibility needs evidence, not hype
The launch of the AMEC GEO Principles is an important moment for communications, research and reputation measurement. It matters because generative engine optimisation, or GEO, is already moving quickly from an emerging discipline into a commercial priority. More organisations are asking how they appear in AI-generated answers, whether they are being recommended, how competitors are…
Why Your Brand Appears Differently Across AI Platforms
One of the most important emerging realities in AI search is that different AI platforms often recommend completely different brands. A company may appear consistently in ChatGPT, surface strongly in Perplexity AI, but barely appear at all in Google AI Overviews or Grok. This can happen even when: At first glance, this can feel inconsistent or unpredictable. In…
How AI Is Changing the Way Brands Are Discovered
The way people discover organisations and brands is changing. For years, digital visibility was shaped primarily by search engines. Organisations focused on rankings, website traffic and encouraging audiences to navigate pages and compare options directly. That behaviour is beginning to shift. Increasingly, people are asking direct questions through AI tools such as ChatGPT and Perplexity AI and receiving summarised…
Generative Engine Optimisation (GEO): How to Improve Your Brand’s Visibility in AI Search
Generative Engine Optimisation (GEO) is changing how organisations need to think about visibility. Instead of browsing websites or comparing search results, more people are asking direct questions and receiving summarised answers from tools like ChatGPT and Perplexity AI. In many cases, those answers form a first impression before someone ever visits your website. That raises…
How to Track Brand Perception Across Different Audiences
Brand perception is rarely uniform. The way a senior decision-maker views your organisation is often very different from how it is seen by customers, employees or the wider public. Yet many organisations still measure perception as if it were a single, consistent view. The result is an incomplete picture. Understanding how perception varies across different…
How to Measure the Impact of a PR Campaign
Measuring the impact of a PR campaign should be straightforward. You run a campaign, generate coverage, and assess what changed. In reality, it is rarely that simple. Too often, evaluation focuses on what is easiest to measure rather than what actually matters. Coverage is counted, impressions are estimated, and reports are produced, but the fundamental…
Supporting purpose-led growth: Sensu partners with Commercial Services Group on brand and insight strategy
At Sensu Insight, we’re proud to work with organisations that are not only commercially successful but also purpose-driven. That’s why we’re excited to announce our new partnership with Commercial Services Group (CSG), one of the UK’s largest local authority-owned trading organisations. With a presence in over 85 countries and a customer base of more than…
Behind the Scenes at the UK’s Busiest Port: Tracking the Impact of Dover 24/7
At Sensu Insight, we specialise in helping organisations understand how their brand is perceived and how major moments in the spotlight can shift awareness, sentiment and reputation. One such moment is happening right now for our client, the Port of Dover, as it features in the six-part Channel 4 documentary Dover 24/7: Britain’s Busiest Port.
Sensu Insight training to help transform Whiteoaks International’s PR measurement
In the ever-evolving landscape of public relations (PR), the ability to align PR measurement with real-world business outcomes is paramount. You might be landing stellar, stand-out coverage, but what does it really mean? Our Sensu Insight Academy is dedicated to equipping PR professionals with the skills and knowledge to measure and communicate impact effectively. Most…
