How Share of Click can help online retailers measure the impact of PR
Share of Click is a crucial metric for online retailers to measure how they perform on search engines.
Category: Blog
How Sensu Insight helps measure impact across the PESO framework
Brands must measure the impact of their communications efforts across the PESO framework to ensure results are being driven.
How Gen Z’s media consumption is changing brand tracking and reputation measurement
Gen Z is quickly becoming the largest consumer group worldwide, but brands will need to transform how they communicate to reach this audience.
Unlocking the full potential of your social listening tool
If you’re struggling to turn vast amounts of social media data into actionable insights for your business, you’re not alone. Many businesses face these challenges when using social listening tools to improve their marketing strategies and brand reputation.
Sensu AI and the future of business intelligence
We interviewed our AI intern, Sam Sensu, to explore the current and potential ways such tools can help companies better understand their audiences and measure the impact of their communications on audience perceptions.
Celebrating 10 years at MediaCityUK: A look back at our journey
At Sensu Insight, we’re proud to have been part of the MediaCityUK community for the past 10 years. In this time, we’ve grown from a small team of analysts to an award-winning insight agency with a wide range of top clients.
Brand reputation management: How to measure and improve your company’s standing
In today’s fast-paced and competitive business landscape, understanding your company’s reputation and the perception of your brand among customers, stakeholders, and the public is essential for success.
50 Shades of Greenwashing Research Report: How to create effective ESG communications
Companies are increasingly being challenged for greenwashing. Accusations of greenwashing, sportswashing and corporate virtue signalling are on the rise. Collectively, the global profile for these terms has increased 46% over the last year, with media mentions up by 68% over the same period. While this might lead some organisations to seek to avoid ESG communications…
PRCA Data Literacy In Public Relations report – A guide to using data to inform strategy and decision making
The report, featuring contributions from a range of industry experts, explores the use of data in public relations and ways it can be used to inform strategy, decision-making, creativity, content, execution, and measurement.
World Economic Forum partners with Sensu Insight to track reputation of JREDD+ initiatives
The World Economic Forum (WEF) has partnered with Sensu Insight to release a report into how jurisdictional REDD+ (Reducing Emissions from Deforestation and Forest Degradation) schemes are viewed globally by the public and key stakeholders. The report is part of a wider initiative to increase uptake of jurisdictional approaches to reducing deforestation and preserving natural environments. Its findings benchmark the…
