Working with In-House Teams


Sensu Insight: Working with In-House Marketing and PR Teams

Improving Performance Through Data

Sensu Insight partners with in-house marketing and PR teams to help them listen to their audiences and understand how brands and issues are perceived by customers and stakeholders.

Our services allow you to reveal the real impact of media and social media profile, influence target audiences, identify risks to reputation, and uncover customer attitudes towards products and services. With our evidence-led recommendations, you can confidently focus your efforts and achieve your goals.

Our team of experts has extensive experience in research, data analysis, and strategic planning, and we use our skills and expertise to help you succeed. We also help develop your teams’ understanding of creating impact and support a culture of continuous learning and improvement.

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Our Approach

We start by working with you to understand your goals and objectives. We then design a custom research program that is tailored to your needs, using a range of research methods, including surveys, focus groups, social listening, and more, to gather the data we need.

Our team of experts then analyses this data using advanced analytical tools and techniques to provide you with deep insights into your target audiences. We then use these insights to develop evidence-led recommendations that help you achieve your goals.

How We Work With Your In-House Team

We understand that in-house marketing and PR teams have varying needs when it comes to research and measurement. That’s why we offer a flexible and customised approach to meet your specific requirements.

As your outsourced research and measurement team, we can participate in meetings and briefings, working alongside your organisation to understand needs and objectives. Our work can cover all your needs, from start to finish, or we can top up your existing research capabilities. We can support you across as many (or as few) projects as needed, ensuring you get the right level of support.

We can also train your team on research and evaluation, embedding processes and best practices to help your team develop a deeper understanding of listening to your audiences.
If desired, we can even design and build bespoke solutions to match your specific needs, sectors, and approach, creating tools exactly tailored to you.

From your perspective, we work as an extension of your team, ensuring that our work seamlessly integrates with your team’s brand and approach. Our goal is to provide you with the support and expertise you need to listen to your audiences and continuously improve your performance.

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Key Benefits for In-House Marketing and PR Teams

Our work reveals:

How brands and issues are perceived
The real impact of media and social media profile
How to influence target audiences
Risks to reputation
Customer attitudes to products and services
Audience engagement and topics of interest
Competitor performance
Change over time (with live tracking if required).

Key Reasons to use Sensu Insight

Best in class tools: We combine traditional research (stakeholder surveys and interviews) with the latest digital tracking and insights, blending the leading research tools on the market with our own proprietary software. We specialize in both the commercial and reputation impact of communications.

Easy-to-follow reporting: Data is presented through easy-to-follow, easy-to-share, interactive reports, presenting a clear view of what’s really happening with audiences, brands, and sectors. Live dashboards and email alerts if required.

Expert support and advice: Our experienced team design and deliver the research plan to suit your exact needs. We then guide you on how to implement its findings to achieve your objectives (improving perceptions, sales, or behaviours).

Award-winning methods: Our work is award-winning, including five international AMEC Gold awards. Our expert team has a reputation as industry leaders in measurement and evaluation.

Examples of Our Work with In-House Teams

Royal Society of Chemistry: To expand their remit and understand their members’ perceptions of their relevance and role, RSC worked with Sensu Insight to track how campaigns strengthened perceptions of its desired attributes. Sensu provides RSC with real-time insights into their brand’s performance and perceptions.

Total Fitness: Sensu’s market insight reporting has helped the UK health club network navigate a fast-moving market through the pandemic,  as well as the level of risk from the cost-of-living crisis to membership levels This insight supported the company to refocus its business development and engage with members and potential members. As a result, Total Fitness was able to grow its business and inform investment decisions.

Guardian Labs: Our work with Guardian Labs involves developing bespoke measurement solutions to show the true impact of media partnerships. We help Guardian Labs measure the impact of their content partnerships in the UK and US on the wider reputation of their clients.

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